Researching a target audience

Whilst deciding on a target audience for our film opening I researched a few thrillers and their target audiences. I researched; Prom Night, Final Destination 2 and Black Christmas.



This is the trailer to Prom Night and shows how a typical teenage prom turns into a living nightmare as a psycho man who is obsessed with females comes to kill a girl.




This is the trailer to Final Destination 2 and shows how a young woman experiences a premonition and tries to escape death. It is an ordinary day and she is driving when she has the premonition.




This is the trailer to Black Christmas and shows a group of teenage girls in a house together on Christmas eve. One of them is kidnapped in the house and the kidnapper gradually kidnapps and kills them all.

All three of these thrillers are aimed at teenagers and young adults as the actors that play in them are young adults and teenagers. So the target audience are attracted to these type of films as they feel they can refer to them because themselves and the actors are within the same age group.

So, because our film opening has a female teenager as the main character we have decided to aim our film opening at the teenage/young adult age group as they will be attracted to it, able to refer to it and so therefore will enjoy it to the maximum.